SEO or Search Engine Optimization is a technique used to boost a website’s rankings in search engine pages. The technique is composed of different processes. For every business and website need, a different approach and varying set of strategies are very essential.
A professional SEO Company can easily help any business achieve their goals. Hence, it’s essential to choose properly.
Apart from the obvious benefit of increasing traffic and increasing the rankings, you’ll also be able to experience other advantages when SEO efforts are done properly.
Consumers search online before going to stores
This helps consumers who are searching for your products through online options, easily find you
What it entails:
- According to research, some 71% or 94% of people compare prices and products from their online search before they go to a store or establishment.
Better user experience
SEO allows users to have ease and comfort when using the website on both desktop and mobile interfaces. More comfortable user experience translates to higher conversion rates and ultimately an increase in brand loyalty and trust
What it entails:
- Mobile-friendly design
- Low bounce rates
- Great integration of highly relevant photos and videos
Organic user search accounts for 64% of overall website visits
While social media seems to be one of the biggest factors how a user visits the website, organic search is still one of the most critical means in driving traffic to websites as indicated by a specific survey
What it entails:
- Compared to other traffic-driving strategies and options, using SEO to derive organic search is still the best option
Local search ranking means increased sales and website visits
Local businesses must make it a point to optimize their website for the local searches
What it entails:
- More users use local search queries to decide on which businesses to go for
- Specific location and directions are often used
- Most consumers searching on their mobile for a specific establishment is highly likely to visit it right away, generating more sales
SEO is the most effective strategy for digital marketing
What it entails:
- 66% of the marketers using SEO as part of their strategies found it really effective
- Only 7% had the opposite opinion regarding the use of SEO
SEO helps increase brand credibility
If your rank on search engine pages is high, consumers will view your site and entire company as one of the biggest in the industry
- There’s a chance, however, that being ranked on the 3rd page will have the opposite impact. This might make others assume you don’t have the capacity to rank higher
Higher closed rates compared to other outbound lead initiative
An optimized webpage can easily rank and therefore will easily be seen when a user tries to search for a specific brand or product
What it entails:
- Compared to outbound marketing strategies and efforts (1.7% closing rate), SEO has a higher closing rate of 14.6%
- Most outbound marketing strategies often result in cold leads
SEO is a higher source of leads
A lead can bring potential business (whether it’s traffic, buzz, or revenue) to the entire company by using the website
What it entails:
- Marketing professionals recognize SEO as the main lead source
